| LAUNCH INVITATION
[Location & Address]
[Dates & Times]
This July marks the launch of an ambitious and dynamic urban regeneration programme – The Streets – which will bring high quality music and performance to high streets across six outer-London boroughs over the next two years.
Launching on each high street between 9 – 18 July, local residents and visitors can expect to be surprised as a new soundscape wakes up their streets.
Coming to [insert borough/ high street] on [insert date], acclaimed live music and event producer Serious will be bringing Australian percussion star Ben Walsh and his spectacular Big Wheel to [insert area/location]. Ben is currently in residence at the Southbank Centre with Scotch and Soda – a cocktail of high energy physical feats and musical beats.
The Streets launch event will also see local performers [insert names] animate the area with [insert description].
Please join us to celebrate the launch of this exciting new project – first in [insert area] for the spectacular performances, followed by a private reception at [insert location & time], where we would be delighted to introduce you this fantastic two-year initiative in more detail.
If you would like to join us for the reception, please RSVP to [insert contact email and phone]
We look forward to seeing you there!
MORE ABOUT THE STREETS…
The Streets seeks to reignite the full potential of our high streets. Working across six outer-London boroughs to couple economic priorities with engaging cultural activity.
The Streets will:
• Support local businesses in building partnerships.
• Animate spaces and increase public dwell time.
• Encourage local residents to rediscover their high street.
• Celebrate and explore local heritage.
• Surprise consumers with unique and unexpected experiences!
The Streets will benefit you by:
• Increasing footfall and spend on your high street.
• Showcasing your area as an exciting, sociable and vibrant place to be.
• Unlocking the potential of local economies.
• Profiling areas of outer-London at a regional and national level.
• Participating in something which is greater than the sum of its parts.
What’s Happening When?
July 2015:
Summer Launch
October/November 2015:
The EFG London Jazz Festival comes to your High Street.
Summer 2016:
The Streets Summer Festival.
November 2016:
The EFG London Jazz Festival takes over the most unexpected locations.
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